HuntForMore

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[edit]
Dr.Pepper's "The Hunt For More"

[edit] What's the gist?
  • Find one of 23 coins hidden around North America by submitted codes found on specially marked bottles of Dr.Pepper, and received clues to their whereabouts.
  • 21 physical coins were hidden in regions within the United States, 2 physical coins in Canada (east and west regions), and 1 virtual coin that anyone can hunt for regardless of region.
  • Be the first to find your region's physical coin, or be the first to call the hotline with the location of the virtual coin, and win a guaranteed set value ranging from $10,000 to $1,000,000(USD)
  • The promotion ended February 21st, 2007 after 30 intense days of riddle solving and coin hunting.
  • All physical hunts were closed as of February 22nd, with the coin locations and values posted on the Hunt website. Codes are still being accepted for the Instant Win contest portion, through March 23, 2007
  • Boston's problems forced the marketers to draw the winner randomly from the collection of those who received all clues in that region by February 22nd.


[edit] Websites

Companies Involved:

The Hunt:

Press:

[edit] The riddles!

23 Physical coin trails:

  1. Atlanta, GA - $50,000
  2. Baton Rouge, LA - $15,000
  3. Birmingham, AL - $10,000
  4. Boston, MA - $10,000
  5. Chicago, IL - $10,000
  6. Dallas, TX - $25,000
  7. Denver, CO - $10,000
  8. Houston, TX - $1,000,000
  9. Indianapolis, IN - $25,000
  10. Kansas City, MO - $10,000
  11. Los Angeles, CA - $50,000
  12. Nashville, TN - $100,000
  13. New York, NY - $10,000
  14. Oklahoma City, OK - $10,000
  15. Philadelphia, PA - $10,000
  16. Phoenix, AZ - $15,000
  17. Pittsburgh, PA - $10,000
  18. San Francisco, CA - $10,000
  19. Seattle, WA - $10,000
  20. Tampa, FL - $250,000
  21. Washington, DC - $10,000
  22. Canada-East (Toronto) - $10,000
  23. Canada-West (Calgary) - $25,000

and the Virtual coin trail - $10,000

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